To motivate veterinarians to promote Lyme vaccination to their clients, we created a digital video series they’d actually watch. Using trusted regional messengers and a trusty green screen, we adopted the popular format of TikTok—with a little twist.

Winner: Bronze in Digital Campaign • The 2021 VETTY Awards

 Digital Video

Print

We also created an informational flyer for veterinarians to give to their clients during a clinical visit, explaining the importance of tick control and Lyme prevention in a positive voice.

Year: 2021
Agency: Colle McVoy
Client: Elanco
Campaign: TickTalk
Copywriter: Nick Tiso
Sr. Art Director: Jake Carlsrud
Associate Design Director: Diane Quenomoen
Creative Director: Lee Hanson
Group Creative Director: Mark Andersen
Producer: Chris Peters
Editor: Jon Cruikshank